Demanding/asking for $10.75 per publisher per month is risky for this cult to do. It's further evidence of how desperate WT is becoming to stay afloat.
WT is house rich and cash poor...they have all their worth tied-up in Kingdom Halls, Assembly Halls, ect, etc with very little in liquid assets like cash. So, what's their solution...demand cash from the rank & file to increase their liquid assets. Ultimately it's the elders of each congregation who have to worry...if the congregation members don't cough up the cash, the elders know they individually will need to dig into their own pockets for the difference to meet Mother's demand.
Therein is WT's dilemma...the last thing WT wants is to make enemies of their worldwide brotherhood of congregational elders by burdening them individually with such a heavy monthly cash debt.
The JW U.S. Branch Territory alone has 124,600 elders spread-out among some 1,250 congregations...imagine if 3 or 4 elders in each congregation felt the pinch enough to start to question/doubt Mother & the organization...enormous chaos...Yay!